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Privacy Policy


The privacy and protection of your data is important to us. This privacy document provides more information about the personal data that we collect from you and how we use it, share it and store it. We recommend that you read this information carefully and encourage you to contact us with any questions or concerns. We also recommend that you read the information provided at

Our policy complies with the Data Protection Act 2018 (Act) accordingly incorporating the EU General Data Protection Regulation (GDPR).

Who are we?


Our Data Controller, Sue Jerham, can be contacted by any of the means listed below. 


What information do we collect?

  • When you enquire we will ask you for your name and contact details. We store this in a cloud based database. 

  • If you proceed with a booking then we will ask you for more specific information, including your address, contact details, financial details for payment, car registration number for parking. This allows us to fulfil your booking. 

  • We will also ask you for some specific sensitive personal information, such as any medical conditional special requirements. This is to enable us to fulfil our legal requirements and to ensure that we offer you a safe and enjoyable holiday experience. 

  • When you visit our website we will collect some general data such as IP address, browser type, location and the device used to access the website. This data is anonymous and may be used for statistical and research purposes. 

  • If you complain then we will keep a record of the information that you provide to help resolve your complaint. We may share this information with a 3rdparty, such as hotel or our insurers of relevant. We may also use some of this information in anonymous form for statistical purposes. 



How do we use personal information?

  • We use the information you provide when you enquire to help tailor the perfect holiday for you. 

  • We use the information on the booking form for administration and legal purposes, as well as to ensure that we satisfy any special requirements. We will share the relevant contact information with our 3rdparty providers, such as the hotels and experiences included as part of your holiday. 

  • With your consent, we may sometimes use your contact details to provide you with news and information about any special offers. 

  • Information may be used for the research and development of our holidays and to evaluate the service that we offer. 


What legal basis do we have for processing your personal data?

  • When you browse our website or ask us to provide you more information about our holidays, you provide your consent to us to process information that may be personal information. Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

  • With your specific consent, we may occasionally use this information to share our news and relevant special offers with you. You may withdraw your consent at any time by instructing us at

  • When you buy a holiday from us a contract is formed between you and us. To meet our contractual and legal obligations, we will need to process and hold some of your personal information. We will ask you to agree to our Terms and Conditions before entering a contract. 

  • We may process information on the basis there is a legitimate interest or legal obligation, either to you or to us, such as administration, responding to communication from you, statutory legal and insurance reasons. 

  • We may also use or share your personal information if we believe that we have a duty to do so to protect you or you interests. This may include your personal information.

  • Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract and fulfil your holiday requirement. 



When do we share personal data?

  • We treat your data confidentially and only share your personal information when required to provide your holiday or meet our legal and insurance obligations. Examples of when we may share your data is to hotels that are providing accommodation during your holiday or for the purpose of payment. 

  • We generally share information with hotels and service providers by email. 

  • We will never sell or provide your information to parties that have no interest in your ebike holiday. 

Where do we store and process personal data?

  • Your data is held securely on a cloud based system provided by WIX. The following information is provided by WIX


“Wix has servers all over the world, including Europe and the United States, as well as backup servers in multiple locations. 

If the Processing of the User Customer Data involves transfer of such data outside of the European Economic Area (EEA) and the European data protection regulations apply to the transfers of such data, these transfers will be conducted in compliance with all applicable data protection regulations.

To find out more about where Wix stores your data, please see section 5 of our privacy policy.” 


  • Completed booking forms are held securely in a locked filing cabinet.


How do we secure personal data?

  • Your information is held on secure cloud based systems, which can only be accessed by authorised company administrators.

  • Any printed items are held securely in a locked filing cabinet. 



How long do we keep your personal data for?

Data is held in accordance with current accounting and legal guidelines. At the end of this period, we permanently delete computerised records. Any hard copies are shredded via a commercial shredding service. 


Your rights in relation to personal data

Under the GDPR, you have the right to access to any personal information that we hold on you and to request correction and deletion. You also have the right to withdraw consent to holding your data. We can't complete your request if there is information that we need to keep for legal reasons. Contact our data controller for more information. 

Information relating to your method of payment

At the point of payment, you are transferred to a secure page on the website of our payment service provider. That page is not controlled by us.



How to contact us?

Phone   01530 417482




              23 Coniston Gardens

              Ashby de la Zouch

              LE65 1FB

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need and track our efficiency. 


Use of cookies and other technologies


  • We use cookies on this website to provide you with a better user experience and to help provide anonymous information for research purposes. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable and provide a personalised experience. Cookies also provide us with anonymous statistics about the use of our website. 

  • We sometimes use re-marketing cookies, including those from a third party, to serve you an advert for our ebike holidays when you are elsewhere on the web. 

  • If you choose not to use cookies or you prevent their use through your browser settings, you may not be able to use all the functionality of our website.


Linking to other websites / third party content

We do not take responsibility for any 3rd party website links provided within our website. We suggest that you refer to their specific Privacy Policies. 

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